{"id":5005,"date":"2025-06-13T13:34:47","date_gmt":"2025-06-13T11:34:47","guid":{"rendered":"https:\/\/tenutapadi.it\/?p=5005"},"modified":"2025-06-13T13:39:10","modified_gmt":"2025-06-13T11:39:10","slug":"il-peperone-crusco-di-senise-igp-conquista-anche-il-fast-food-la-tradizione-lucana-fa-il-suo-ingresso-da-mcdonalds","status":"publish","type":"post","link":"https:\/\/tenutapadi.it\/en\/2025\/06\/13\/il-peperone-crusco-di-senise-igp-conquista-anche-il-fast-food-la-tradizione-lucana-fa-il-suo-ingresso-da-mcdonalds\/","title":{"rendered":"The Peperone Crusco di Senise IGP arrives at McDonald's"},"content":{"rendered":"<p>When a small local excellence makes it onto a big international menu, it is always good news.<br>It happened with one of the most crunchy (and beloved) symbols of the <strong>Basilicata<\/strong>: the <strong>Peperone Crusco di Senise PGI<\/strong>, star of the new McDonald's sandwich.<\/p>\n\n\n\n<p>Yes, you read that right. The crusco has even made it to fast food.<\/p>\n\n\n\n<p>A novelty that makes us smile with satisfaction and that we want to tell you about from another point of view: that of the people who grow, dry, fry and package the crusco pepper <strong>every day with passion and respect for tradition<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From field to sandwich: an all-Lucanian story<\/strong><\/h2>\n\n\n\n<p>That the <strong>crusco of Senise<\/strong> being in the spotlight today makes us very happy.<br>This pepper, grown in a handful of municipalities in Lucania, has become <strong>a small ambassador of Italian taste<\/strong>.<\/p>\n\n\n\n<p>Its sweetness, thin texture and ability to become crispy with a simple frying make it irresistible.<br>And it is precisely this versatility that has brought it all the way to a McDonald's sandwich, where it is served in a sauce inspired by its flavour.<\/p>\n\n\n\n<p>A good opportunity to make it known also to those who, until yesterday, had never heard of it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>But what really is a Peperone Crusco di Senise PGI?<\/strong><\/h2>\n\n\n\n<p>The <strong>peperone crusco<\/strong> is much more than an ingredient.<br>It is a ritual, a peasant story, a technique handed down through generations.<\/p>\n\n\n\n<p>Everything starts with a variety that is typical of the area, poor in water and naturally sweet. The peppers are harvested by hand, tied in long \u201cserte\u201d and left <strong>slow drying in the sun<\/strong>, in the open air.<\/p>\n\n\n\n<p>When they are light and fragile, they are fried for a few seconds in boiling oil: that is where the crusco is born. <strong>Crunchy, fragrant, unique.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fast food and tradition: two ways of telling the same story<\/strong><\/h2>\n\n\n\n<p>The arrival of crusco in a chain like McDonald's is a positive sign: it means that <strong>the quality of local production is also recognised internationally<\/strong>.<\/p>\n\n\n\n<p>Yet, each context tells a different nuance of the same ingredient.<\/p>\n\n\n\n<p>On the one hand, there is the quick and accessible version, designed to bring Lucanian taste to a wider audience, perhaps to intrigue those who do not know Basilicata.<br>On the other, there is the craftsmanship of those who - like us - <strong>cultivates crusco in its natural environment<\/strong>, with patience and respect, to offer <strong>an authentic experience<\/strong>, linked to the land and its rhythms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tenuta Pad\u00ec's cruschi: crunchy, authentic, Lucanian<\/strong><\/h2>\n\n\n\n<p>From <strong>Tenuta Pad\u00ec<\/strong>, we cultivate and process the <strong>Peperone Crusco di Senise PGI<\/strong> in full respect of tradition:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83c\udf31 <strong>Natural cultivation<\/strong>, in the open field, without forcing<br><\/li>\n\n\n\n<li>\u2600\ufe0f <strong>Slow drying in the sun<\/strong>, in the air, as they used to do<br><\/li>\n\n\n\n<li>\ud83c\udf73 <strong>Fast frying in quality oil<\/strong>, to obtain crispness without altering the taste<br><\/li>\n\n\n\n<li>\ud83e\udd32 <strong>Careful packaging<\/strong>, without preservatives or additives<br><\/li>\n<\/ul>\n\n\n\n<p>The result is a crusco <strong>true, fragrant, genuine<\/strong>, which can be enjoyed on its own as a snack or used in cooking to add a special touch to any dish.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The crusco has become famous. But the original is still here.<\/strong><\/h2>\n\n\n\n<p>We are proud that our 'peperone crusco' has come so far.<br>But let's not forget where it comes from: the fields of Senise, the patient hands of farmers, the oil sizzling in a Lucanian frying pan.<\/p>\n\n\n\n<p>That is why, at Tenuta Pad\u00ec, we will continue to make them <strong>how they used to be made<\/strong>.<br>Because the crusco, before ending up in sandwiches, is finished <strong>in the heart<\/strong> of those who truly love their land.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Do you want to hear the <\/strong><strong><em>crack<\/em><\/strong><strong> you too?<\/strong><\/h3>\n\n\n\n<p>The crusco has gone pop, it is true.<br>But here it remains a classic<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where to use the crusco pepper?<\/strong><\/h2>\n\n\n\n<p>The beauty of the crusco lies in its simplicity. Just a few seconds in the frying pan and you're done.<\/p>\n\n\n\n<p>Here is how you can use it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Like <strong>crunchy snack<\/strong> alternative to chips<br><\/li>\n\n\n\n<li>Crumbled on <strong>pasta, risottos, soups<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li>Alongside <strong>cheese, cold cuts or grilled meat<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li>On eggs, soups, legumes or even just on a bruschetta<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 <strong>Discover our <\/strong><a href=\"https:\/\/tenutapadi.it\/en\/shop\/\">Peperoni Cruschi di Senise PGI<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An ingredient that combines tradition and innovation<\/strong><\/h2>\n\n\n\n<p>Today, the crusco travels, changes shape, reaches new audiences.<br>But it remains, for those who really know it, a product linked to the <strong>agricultural craftsmanship, the southern sun, the slow pace of the countryside<\/strong>.<\/p>\n\n\n\n<p>That is why, while we applaud those who promote it in different contexts, we want to continue to tell about it <strong>the original soul<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Do you want to discover the taste of authentic crusco?<\/strong><\/h2>\n\n\n\n<p>If the sandwich has intrigued you, great: now is the right time to taste crusco in its purest form.\ud83d\udc49 <a href=\"https:\/\/tenutapadi.it\/en\/shop\/\"><strong>Buy now<\/strong><\/a><strong> the Cruschi peppers of Tenuta Pad\u00ec<\/strong><strong><br><\/strong> and brings home a flavour that tells of the sun, land and culture of a region<\/p>","protected":false},"excerpt":{"rendered":"<p>When a small local excellence makes it onto a big international menu, it is always good news. It happened with one of the crunchiest (and best-loved) symbols of Basilicata: the Peperone Crusco di Senise IGP, star of the new McDonald's sandwich. Yes, you read that right. The crusco has also arrived at fast food. A novelty that we [...]<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5005","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/tenutapadi.it\/en\/wp-json\/wp\/v2\/posts\/5005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tenutapadi.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tenutapadi.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tenutapadi.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tenutapadi.it\/en\/wp-json\/wp\/v2\/comments?post=5005"}],"version-history":[{"count":3,"href":"https:\/\/tenutapadi.it\/en\/wp-json\/wp\/v2\/posts\/5005\/revisions"}],"predecessor-version":[{"id":5009,"href":"https:\/\/tenutapadi.it\/en\/wp-json\/wp\/v2\/posts\/5005\/revisions\/5009"}],"wp:attachment":[{"href":"https:\/\/tenutapadi.it\/en\/wp-json\/wp\/v2\/media?parent=5005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tenutapadi.it\/en\/wp-json\/wp\/v2\/categories?post=5005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tenutapadi.it\/en\/wp-json\/wp\/v2\/tags?post=5005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}